Jules Lunmor: In Praise of Minimalism in Fashion

Trends come and go and each season seems to have it own lure of silhouettes that are mesmerizing but yet fleeting. One trend that seems to remain a mainstay over time is minimalism or the idea that less is more.

The vision is simply to design or wear clothes that are truly simple but with a lasting effect, bold but unpretentious and tailored with a touch of grace. A minimalist wears clothes with an air of confidence because each stitch, each hem, each button or zipper used to make the outfit simply exudes elegance. Fresh, clean, and effortless designs are the epitome of minimalism and this era transcends seasons as each silhouette is timeless.

Take for example, the outfit worn by Michele Obama at last night's State of the Union Address. This is truly minimalism at it's purest essence and the outfit speaks for itself. The color is unpretentious, the silhouette is simple, but sophisticated and she wears the outfit with an air of confidence. Rachel Roy's silk sheath dress evokes the kind of grace and timeless elegance that personifies my idea of minimalism in fashion.

In a world filled with so many designs and embellishments to choose from, minimalism makes sense because its chic and easy and evokes a type of ease that lasts over time, transcending one season after the other (something that would be ideal for many fashionista's budgets given the recent economic meltdown all over the world).

I am passionate about minimalism for many reasons. I love outfits that seem effortless and easy. Comfortable clothes with soft fitted styles that accentuate the curves of a woman's body. The outfit may be simple but the tailoring is impeccable and less is truly more. Minimalism to me is about fashion in its purest essence, whether in the form of classic clean silhouettes or daring cuts with undeniable elegance.

As I roam through the streets of Paris, my goal is to capture everyday women who evoke minimalism in their own unique way. I will also visit fashion designers to view collections in praise of minimalism. Whether on the train or at work, at tourist spots or at local restaurants, my vision with Jules Lunmor is to become the vehicle through which the world can learn to love and cherish effortless outfits and accessories that possess a kind of grace and timeless elegance.


Image source: Rachel Roy and the Huffington Post